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2024 Governor's Conference on Tourism Awards

The Governor’s Conference on Tourism Awards recognize individuals, businesses and organizations that have distinguished themselves through their work and contributed to the growth of tourism in Maine.

General Award Categories

Innovation & Creativity

Leadership & Growth



Key Award

Governor's Award for Tourism Excellence


This company/organization/person differentiates itself through creative innovation. Innovation can be manifested in a number of different areas: 

  • Product development

  • Use of new technology

  • Adapting business practices based on travel and tourism trends

  • Creation of innovative collaborations or partnerships




This company/organization/person not only strives to grow its own business, but also works with others within
the industry to grow tourism in Maine in a sustainable way. This might be manifested as leadership roles in:

  • Local, regional and statewide tourism initiatives

  • Involvement with grassroots efforts

  • Job creation

  • Reinvests in tourism through upgrades and expansions

  • Advancing Diversity, Equity, Inclusion & Accessibility in tourism


This company/organization/community is promoting tourism in a way that supports the triple bottom line of
economy, environment and community, and the sustainable growth of tourism in their destination. Initiatives
can include, but are not limited to the following:

  • Showcasing Maine’s local makers, artists and food producers

  • Marketing and PR that promotes the cultural identity of Maine communities

  • Encouraging responsible behaviors that protect Maine’s natural environment

  • Programs that connect Maine’s cultural and natural assets

  • Natural and cultural resource programs that preserve and celebrate the authentic character of Maine

  • Accessible travel adaptations

(See the Maine Office of Tourism’s nine Stewardship Principles)


This person has set a standard for exemplary customer service as a member of Maine’s tourism front-line
workforce. Examples can include but are not limited to:

  • Empowering visitors to explore more of Maine

  • Acting as an ambassador for their destination

  • Improving the visitor experience




Tourism excellence is a combination of all that epitomizes a true hospitality leader – a business,
organization or person with a steadfast commitment to employees, customers and community as well as
to the tourism industry in Maine overall. Please provide as much detail as possible in each of those areas.

Checklist for each award nomination:

(Please be sure your nomination includes each of the items on this checklist.)

Completed nomination form (click here to access the form)

A brief narrative (max 400 words) of the company/organization/individual, a description of the products and/or services provided and any other pertinent information that distinguishes the company/organization/individual such as awards, volunteerism, philanthropic work, etc.

At least two (2) letters of support

The following suggestions, none of which are mandatory, may help guide your narrative and nomination information:

  • Prior awards and/or recognition if any

  • Any additional comments that you feel are important in considering this company/organization/person for the award

  • Remember, in preparing your nomination, that the group reviewing the materials and selecting the recipient may not be familiar with the company/organization/person. Be sure that your nomination "tells the story" of the company/organization/person and select a category that best exemplifies the achievements of the company/organization/person.

Deadline for receipt of nominations is Friday, January 12, 2024. 

Awards will be presented at the Conference Awards Luncheon in Portland on April 25, 2024. The winners will be notified in advance. For more information on the nomination process, contact Jennifer Geiger at 207-592-2236 or

Please note: Persons submitting nominations should limit submissions to one nominee per category. State employees and/or agencies are not eligible for nomination.

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