Agenda

7:30	–	8:45 AM	Registration — Simonds/Whittier Hallway Trade Show and Breakfast — Grand Ballroom
9:00	–	9:45 AM	General Session — Grand Ballroom Welcome Tourism Commission Report — Greg Sweetser, Chair, Maine Tourism Commission Remarks from DECD — George Gervais, Commissioner Maine Office of Tourism Report — Carolann Ouellette, Director, Maine Office of Tourism
9:45	–	10:25 AM	Keynote Address — Grand Ballroom Steve Fuller, Senior Vice President / Chief Marketing Officer, L.L. Bean
			With the recent kickoff of their 100th Anniversary, Chief Marketing Officer, Steve Fuller, will share L.L. Bean’s plans for this significant milestone as well as what’s on the horizon for their next 100 years. The theme of this year’s conference is fitting since L.L. Bean was built on both tradition and innovation. L.L.’s time in the Maine woods led him to design a new type of footwear to enhance that outdoor experience. His confidence in this product prompted the Satisfaction Guarantee. That simple equation became the cornerstone of L.L. Bean’s 100 years of success: great products, great service and Maine’s Great Outdoors. You’ll hear how the company’s commitment to its stakeholders is perhaps its greatest strength and how Maine “common sense” still drives its marketing efforts.
10:25	–	10:30 AM	Introduction of new marketing agency and closing of General Session — Carolann Ouellette
10:30	–	11:00 AM	Trade Show and Break — Grand Ballroom
11:00	–	12:30 PM	Workshop Session I A. Asking Why – Prioritizing and Solving the New Digital Puzzle – South Room Presented by Troy Thompson, Principal at Travel 2.0 Consulting Group B. Convergence of Marketing & PR – Integrated Communications Strategies – Simonds room Presented by Nancy Marshall, President, Nancy Marshall Communications C. Service Elevated! Seven Simple Ways to Elevate Customer Service – Whittier Room Presented by Steve Curtin, Customer Enthusiast! D. (AM Session) Can Your Destination Carry its Own Brand? – Ketchum/Riley Room Presented by Andrea Foster, Vice President, PKF Consulting USA
12:30	–	2:00 PM	Lunch and Awards — Grand Ballroom Presentation of Tourism Awards
2:00	–	2:30 PM	Dessert and Trade Show — Grand Ballroom
2:45	–	4:15 PM	Workshop Session II A. Asking Why – Prioritizing and Solving the New Digital Puzzle – South Room Presented by Troy Thompson, Principal at Travel 2.0 Consulting Group B. Convergence of Marketing & PR – Integrated Communications Strategies – Simonds room Presented by Nancy Marshall, President, Nancy Marshall Communications C. Service Elevated! Seven Simple Ways to Elevate Customer Service – Whittier Room Presented by Steve Curtin, Customer Enthusiast! D. (PM Session) Travel Research and Trends – Ketchum/Riley Room Presented by David Sheatsley, Vice President of Industry Research for MMGY Global