MAY 4-5, 2021 | VIRTUAL
About The Conference
The Maine Office of Tourism presents the annual Governor’s Conference on Tourism, a two-day event for tourism and hospitality professionals from across the state. In addition to a presentation of the Maine Office of Tourism’s annual report on the “state of the state” for tourism, and roll-out of the marketing plan and creative for the coming year, the conference features dynamic and relevant workshops, inspiring keynote speakers, and multiple networking opportunities for the tourism industry. This is Maine’s premiere tourism event and if you’re in the industry – we’ll see you there!
May 4-5, 2021
Focus on Travel Trends
Adam Sacks, President, Tourism Economics
For more than two decades, Adam Sacks has worked with destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact. Tourism Economics is an Oxford Economics company dedicated to analytically-based consulting to the tourism sector to provide the industry with the most comprehensive geographic coverage of travel trends available. Their global tracking of country, state, and city travel trends with the industry’s most accurate forecasts helps bring clarity on travel patterns and prospects.
Focus on Traveler Sentiment
Erin Francis-Cummings, President and CEO, Destination Analysts
A go-to expert resource in the destination marketing industry, Erin Francis-Cummings has spent the last nearly two decades studying travelers from across the globe and translating their evolving, complex and fascinating behaviors and opinions into marketing insights for Destination Analysts’ clients.
Since March 2020, Destination Analysts has fielded a weekly survey of 1,200+ American leisure and business travelers, representing each region of the U.S. Their timely insights into feelings and behaviors related to travel provide important data to gauge the pandemic’s changing impact on travel as a lifestyle priority, as well as when travel demand will rebound—and from which traveler segments and to which types of destinations first.