Workshops
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| A. | Asking Why – Prioritizing and Solving the New Digital Puzzle Presented by Troy Thompson, Principal at Travel 2.0 Consulting GroupDestination and attractions everywhere are facing challenges. Digital tactics demand attention, a new social network pops up daily and the new consumer now expects personal service. It seems like a never-ending cycle of planning for a campaign that changes hourly. Passionately presented by Troy Thompson and DMO-veteran, Asking Whywill provide you with a new perspective on the challenges we all face and the simple technique that will help you prioritize and solve the new digital puzzle.If you come away from conferences feeling overwhelmed, Asking Why will give you a new perspective on your conference to-do list. |
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| B. | Convergence of Marketing & PR – Integrated Communications Strategies Presented by Nancy Marshall, President, Nancy Marshall CommunicationsDriving more sales to your business involves more than just a pretty brochure or a well-designed logo. By analyzing every touchpoint with current and prospective customers, you can strengthen your brand. Sometimes a friendly greeting by your grounds staff can buy you more loyalty than a misplaced magazine or TV ad. Creating a strategic plan with your unique brand story as its foundation, you will be able to better target your audiences and engage with them more effectively. It’s called the “Circle of Engagement,” and it’s the new way to think about building your business. It’s no longer about ‘marketing to your customers,’ it’s about “engaging with your customers.”In this dynamic session, Nancy Marshall will talk about engaging with customers, prospects and the media to help tell your story to strategically targeted audiences. She will talk about creating “personas” who replicate the profiles of your most desirable customers. Using the “long tail of the web,” you can target niche audiences that align with your business and build a tribe of followers. |
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| C. | Service Elevated! Seven Simple Ways to Elevate Customer Service Presented by Steve Curtin, Customer Enthusiast!I’m frequently asked the question: “Why is customer service so consistently poor?” Most often, it’s posed as a rhetorical question, asked merely for effect with no answer expected. But it’s not a rhetorical question. It’s a legitimate question and, in this workshop, I will answer it based on more than 25 years of experience in the hospitality industry. This workshop also identifies three universal truths of exceptional customer service as well as seven simple behaviors that, when understood and practiced by managers and frontline employees, will elevate customer service from ordinary to extraordinary. |
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| D. | AM Session: Can Your Destination Carry its Own Brand? Presented by Andrea Foster, Vice President, PKF Consulting USAThis workshop will take you through the fundamentals of destination branding:
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| PM Session: Travel Research and Trends Presented by David Sheatsley, Vice President of Industry Research for MMGY GlobalDavid will take us on a journey from the pre-recession highs to the post-recession travel environment and describe the changes have taken place in travel patterns and the psyche of American travelers. Here’s a hint…over half of U.S. adults still don’t feel like the recession is over. What does this mean for domestic travel over the coming years and what are the marketing implications? It’s a new day. The crystal balls and Ouija boards are working overtime to keep track of the changes. Come along for the ride and be sure to pack a lunch. |
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