Workshops

Tuesday, March 14th

 

12:00 – 1:30pm

Maine Motorcoach Network

Presenters: Maine Motorcoach Network

Is your business motorcoach friendly? Learn what the Maine Motorcoach Network is doing to bring more group business to Maine, and how you might benefit.

Electric Vehicle Corridor

Presenter: Barry Wood, ReVision Energy

We’ve been hearing about electric vehicles for years, but learn why 2017 will be a tipping point for EV adoption in New England and Maine, and how you can position your business to be ready to attract drivers as they shop, dine, spa and stay! Barry will discuss current charging infrastructure in Maine, whether in the ground or proposed, next generation electric vehicles, and the Governor’s plan to electrify the tourism corridor from Quebec to Old Orchard Beach. Get nuts and bolts information about this new transportation technology, and visit his exhibit in the conference trade show to learn even more.

 

2:00 – 3:00pm

Paid Social Media for Small Budgets

Presenter: Whitney Moreau, Nancy Marshall Communications

It’s not impossible for a small business with a limited budget to use paid social efforts that create a big impact! This session will review the ways you can utilize features of social media advertising, like Facebook’s boosted posts, to reach new people and generate awareness for your business, event or news. We will talk about how to get the most out of different ads, evaluate how they perform and how to keep the momentum going.

The Value of Working with Media/Influencers

Presenter: Charlene Williams, Nancy Marshall Communications

Earned media should play an important role in any business or organization’s marketing program. This session will cover the value of gaining exposure you earn through word-of-mouth by working with the media, bloggers and influencers.  We will cover finding the best influencers for your business, how to leverage their visit and the best methods for follow up.

Asset Building – Photography and Video

Presenter: Greg Gadberry, Maine Office of Tourism

Photos and videos are powerful marketing assets. Learn what to expect in terms of costs, licensing agreements, and the useful life of a good photo as you build your image library.

How to Develop a Tourism Destination Team

Presenter: Donna Moreland, Maine Office of Tourism

In this workshop, we will discuss the term “destination” and what it means in the  tourism realm, how to approach destination development work and what is important in building the important “grass roots” team.  You will take away a list of early steps you should consider including in the process and a list of regional participants who could be helpful on the team as you pursue destination development.

How to Get the Most Value from Google Analytics

Presenter: Nathan O’Leary, Mainely SEO

Do you know WHO your website visitors are? Do you know HOW they found you? Do you know WHAT your visitors are looking for? You can learn all about this and more from Google Analytics. The Google Analytics workshop will identify the weaknesses and strengths in your website. Learn how to analyze your traffic and make sense out of the data you collect. With a few simple steps, you can have your Google Analytics installed and start analyzing data. Stay competitive by becoming proficient with this free tool.

Nathan O’Leary is the founder of Mainely SEO, a Portland-based digital marketing firm specializing in SEO, social media, and website design for small businesses.

 

3:15 – 4:15pm 

Paid Social Media for Small Budgets

Presenter: Whitney Moreau, Nancy Marshall Communications

It’s not impossible for a small business with a limited budget to use paid social efforts that create a big impact! This session will review the ways you can utilize features of social media advertising, like Facebook’s boosted posts, to reach new people and generate awareness for your business, event or news. We will talk about how to get the most out of different ads, evaluate how they perform and how to keep the momentum going.

The Value of Working with Social Media/Influencers

Presenter: Charlene Williams, Nancy Marshall Communications

Earned media should play an important role in any business or organization’s marketing program. This session will cover the value of gaining exposure you earn through word-of-mouth by working with the media, bloggers and influencers.  We will cover finding the best influencers for your business, how to leverage their visit and the best methods for follow up.

Building Experiences – Experience Lab Panel

Moderator: Abbe Levin, Maine Office of Tourism

Participants from the Experience Lab workshop facilitated by Joe Veneto in 2016 will share some key lessons and results from their efforts to build experiences that enhance their diverse destinations.

Panelists:

  • Nan Cumming – Maine Historical Society
  • Elizabeth Jones – Portland Museum of Art
  • Brian Mailhot – Pineland Farms
  • Jeff Cabral – Biddeford Mills Museum

How to Develop a Tourism Destination Team

Presenter: Donna Moreland, Maine Office of Tourism

In this workshop, we will discuss the term “destination” and what it means in the  tourism realm, how to approach destination development work and what is important in building the important “grass roots” team.  You will take away a list of early steps you should consider including in the process and a list of regional participants who could be helpful on the team as you pursue destination development.

How to Get the Most Value from Google Analytics

Presenter: Nathan O’Leary, Mainely SEO

Do you know WHO your website visitors are? Do you know HOW they found you? Do you know WHAT your visitors are looking for? You can learn all about this and more from Google Analytics. The Google Analytics workshop will identify the weaknesses and strengths in your website. Learn how to analyze your traffic and make sense out of the data you collect. With a few simple steps, you can have your Google Analytics installed and start analyzing data. Stay competitive by becoming proficient with this free tool.

Nathan O’Leary is the founder of Mainely SEO, a Portland-based digital marketing firm specializing in SEO, social media, and website design for small businesses.